DATA & ANALYTICS

LinkVisum enables clients to make informed decisions, optimize operations, and achieve their business objectives by developing robust data strategies, creating insightful visualizations, and executing effective survey methodologies. LinkVisum's Data and Analytics services empower organizations to transform raw data into strategic assets.

Data Strategy and Roadmap Development

LinkVisum collaborates with clients to build comprehensive data strategies and actionable roadmaps. This foundational work ensures data initiatives are aligned with organizational goals and deliver measurable value.

Aligning with Business Objectives: Defining how data will support overall business goals and prioritize use cases (e.g., improving customer experience, operational efficiency, innovation).
Enabling Insights: Defining types of analytics and applications that will drive effective decision-making, mapping existing data, and creating data collection strategies to answer business questions.
Defining Performance Metrics and KPIs: Establishing KPIs to track the impact and success of the data strategy, as well as progress against business or departmental objectives.
Assessing Talent and Capabilities: Evaluating and building capabilities in data science, engineering, governance, and literacy across the organization.
Fostering Data Culture and Change Management: Encouraging data-driven decision-making at all levels by cultivating a data-driven culture through leadership support, training, and communication.
Establishing Data Governance: Instituting policies for data quality, privacy, security, and compliance; defining data ownership, stewardship, and access controls.

Curriculum Development

LinkVisum translates complex data sets into clear, actionable insights through interactive dashboards and compelling data visualizations. This enables stakeholders at all levels to understand performance, identify trends, and make data-driven decisions.

Defining Dashboard Strategy: Identifying business goals, KPIs, metrics, and visualizations; aligning with user roles and decision workflows.
Designing for User Experience (UX): Designing user-friendly and visually appealing dashboards using applications such as Power BI or Tableau, ensuring usability across roles and devices.
Training Users: Educating teams on dashboard tools and best practices; building self-service dashboard capabilities.
Developing and Implementing Technical Solutions: Managing data integration, ETL processes, and database connections to create robust data models.

Survey Design and Administration

LinkVisum offers comprehensive survey services, spanning strategic design to insightful analysis, enabling organizations to gather critical feedback and data for informed decision-making.

Developing Survey Strategy: Defining objectives, sampling methodologies, and administration plans; developing approaches to maximize response rates and avoid survey fatigue.
Designing Questionnaires: Crafting clear, unbiased, and practical questions; choosing appropriate question types and response formats; adopting structures to optimize participation and avoid missing data; conducting ethical reviews.
Selecting and Configuring Survey Platforms: Recommending and configuring tools such as Qualtrics, SurveyMonkey, Google Forms, Microsoft Forms, or Typeform; customizing branding, logic flows, and accessibility settings.
Administering Surveys: Distributing questionnaires to prospective participants, drafting all communications, including generating QR codes and other materials.
Cleaning, Analyzing, and Reporting Data: Preparing data for analysis, conducting quantitative and qualitative analyses, and generating comprehensive reports with actionable recommendations.

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